Take Your Customer To Work Day « her Nature his Nurture
20. 7. 2008, autor: Luboš, kategorie: Byznys, Rady & Post?ehy, Startupy | Komentářů: 0
The Idea:- Take your customer to work day (a twist on take your kids to work day)
How It works:
- Invite your customer into your workplace to shadow an employee; parties are encouraged to sign up and then paired
- Open your office, back-shop, or factory doors for the day to give your customers a behind the scenes glimpse of your working environment
- Your employees represent your brand for the day
- Customers see for themselves what truly makes your company special
Why It works:
- It’s the ultimate case for accountability and transparency
- Responsible businesses will be rewarded for their good practice; irresponsible competitors will be exposed. Can you imagine the charade some companies would try to pull? False scripting points and employee actors!
Obviously this idea would be difficult to make happen. But if a few influential partners jumped aboard and issued a corporate challenge, I believe it could potentially make a real, positive impact. What do you think? Does anyone spring to mind that might be interested in championing such a crazy idea? Anyone? Bueller? Godin? It’s an idea I’d love to share out.